Sound and scent design adds new dimensions to the experience of Stockholm’s first and largest indoor shopping center.
Gallerian is an iconic shopping destination and meeting point in the middle of Stockholm. With an area of more than 26.000 m2 it is the largest shopping mall in the city center. Gallerian has gone through an interior and exterior renewal process, where the overall experience and the new visual expressions have been enhanced by sound and scent design.
To create a sound design concept that could be implemented in spacious areas with varied ceiling heights and non-absorbing materials, such as stone and glass. The audio content had to reflect the Gallerian brand yet at the same time be adjustable and flexible in intensity depending on location, customer flow and time of day and year. The scent design had to be made with a pleasant and even distribution by the entrances.
Lexter has created an inspiring and brand building sound design concept with eleven audio zones in the general areas, inside and outside by several entrances and more. The speakers have been carefully selected to create a harmonic and well-balanced sound environment in the varied areas. Audio branded melodies and sound elements are incorporated in all audio productions and playlists. That way all audio content contributes to create brand recognition and a coherent flow, independent of location, intensity or time of day. A signature scent was chosen for Gallerian which creates a brand building and pleasant experience by the entrances.
A city oasis in the middle of Stockholm with shopping and food. A place to socialize and recreate.
Mood Stockholm is the diverse and dynamic venue in the heart of Stockholm. At Mood Stockholm you will not find any of the larger retail chains, instead the shopping centre is filled with boutiques, cafés and restaurants. It is a smaller city within the city. Lexter has been working with AMF Fastigheter since the beginning of the project Mood Stockholm.
To create an audio concept that would give Mood Stockholms different areas their own characteristic touch, but at the same time create a coherent atmosphere. We did not want the sound to be disturbing neither for visitors or for the people working in the shopping centre and the sound also had to be integrated with existing sounds in the environment.
Lexter has created a sound design concept for all the general areas of the shopping centre and the concept is one of the largest in Europe. All the separate parts of the shopping centre, including the Urban garden, has been taken into account, but the result is still a well assembled sound design with 22 different audio zones that creates ambience and a nice atmosphere and that makes customers feel comfortable. The concept is brought to life by using more than a hundred unique audio productions and the custom technology that has been used in the general aisles, escalators, art works, the gardens and Mood Stockholms uniquely designed restroom area. By using Lexter Sound System the sound design is easily controlled and adjusted to customer flow and the rythm of the day.
Below you can see and listen to some examples of the audio events created for Mood Stockholm.
LED ceiling at Norrlandsgatan: a specially composed sound production in sync with Peter Hagdahls LED light art work.
Several restrooms with specially designed sound ambiences and music.
The world is upside down both in interior and sound in the childrens restroom.
The art work "Pretty Vacant" (by the entrance at Regeringsgatan/Mäster Samuelsgatan) is accompanied by the specially composed music piece "Metropolis".
Helsinkis new urban shopping centre with community spirit
Easton Helsinki is east Helsinkis new shopping centre with customer experience, sense of community and social food culture in focus. The owners of the shopping centre is one of Finlands largest retail chains Kesko. Lexter was invited to create a sound design for the general areas that would help to strengthen the overall impression of the shopping centre and add a new dimension to the customer experience.
To create a sound design that would harmonize well with the existing environment at Easton Helsinki. An environment that mainly consists of non-absorbing materials, such as glass, concrete and wood and also areas with high ceilings. We wanted to give the visitors of Easton Helsinki a stimulating and comfortable sound environment, where the intensity is adjusted to changes in customer flow during the day and where the audio content reflects the Easton Helsinki brand.
A unique and multifunctional sound design concept has been created for Easton Helsinki in accordance with the working process set up by Lexter. A concept that has taken neraly twelve months from prestudy to final installation. Lexter have looked into acoustics, speaker technology and audio content. A unique audio identity has been composed – ”Singing Lights”. A several hours long composition inspired by the lights in the 300 square meter animated LED-wall, ”The Identity Wall”, that is located in the heart of the shoppingcentre. By using directional speakers we have created sound tunnels in the escalators that are located by The Identity Wall, stretching from ground floor up to the third floor. Visitors on the escalators can listen to ”Singing Lights” in its entirety. By the second set of escalators by the main entrance there are large glass windows that stretches from ground floor up to the second floor. ”Singing Lights” is played here in a more energetic tempo by using a special speaker that lets the glass function as sound carrier. Audio branded playlists have been tailor made for the general areas. ”Singing Lights” is integrated as audio logos in the playlists. The sound design is both mood enhancing and brand strengthening, but it also links the different floors of the shopping centre together. All audio content is controled with Lexter Sound System, with functions such as scheduling and swithcing between audio content and volume adjustment.